Privacy Policy

This policy explains how Stuart Wylie, trading as Pike on the Fly Guide (“we”, “us”), collects and uses your personal information when you use this website or contact us about guided fishing onLough Erne. We are the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact

Email: pikeontheflyguide@gmail.com
Phone / WhatsApp: +44 7949 550581

What we collect

• Enquiry form: your name, email address, phone number (optional), preferred dates, the type of enquiry and your message.
• WhatsApp, email and social media: whatever you choose to share when you contact us directly.
• Website usage (only if you accept cookies): pages visited, device and browser type, approximate location and how you arrived, via Google Analytics; and how pages are scrolled and clicked, via Microsoft Clarity. See our Cookie Policy.

How we use it and our lawful basis

• Replying to your enquiry, arranging and running your trip — taking steps at your request before a contract, and performing that contract.
• Sending you an email confirming we received your enquiry — the same basis.
• Keeping basic records of bookings and payments — legal obligation.
• Website analytics — your consent, which you can withdraw at any time.

We do not sell your personal information or use it for automated decisions.

Who we share it with

• Vercel hosts the website and runs the enquiry form.
• Resend delivers the enquiry to us and the confirmation email to you.
• Google (Gmail) is where we receive and answer enquiries; Google Analytics only with your consent.
• Microsoft Clarity, only with your consent.
• WhatsApp (Meta), if you choose to message us there.
• Elevateo / Rosey Co, our web agency, maintains the website on our behalf.

Some of these providers process data outside the UK, including in the United States. Where they do, the transfer is covered by UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.

How long we keep it

Enquiries that don't lead to a booking are kept for up to 2 years from our last contact. Booking and payment records are kept for as long as the law requires for tax purposes.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, restrict or object to how we use it, or ask for it in a portable format. You can withdraw cookie consent at any time using “Cookie settings” in the footer. Email pikeontheflyguide@gmail.com and we will reply within one month.

Complaints

Please contact us first if you're unhappy with how we handled your information. You can also complain to the Information Commissioner's Office atico.org.uk or on 0303 123 1113.

Changes

We may update this policy; the latest version is always on this page.